AI+ Marketing™
AP-240
Unlock Marketing Potential: Employ Advanced AI Technologies- AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
- Strategic Impact: Learn to develop data-backed, personalised marketing strategies
- Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
- ROI & Retention: Boost lead generation, customer retention, and innovation
Why AI Marketing™? 10X AI Powered Sales Impact
At a Glance: Course + Exam Overview
- Instructor-Led: 1 day (live or virtual)
- Self-Paced: 6 hours of content
Who Should Enroll?
Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.
Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.
Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.
CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.
Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.
Job Roles & Industry Outlook
AI Marketing Specialist
Drive AI-powered marketing campaigns by leveraging automation and personalization strategies to improve customer engagement and ROI.
Digital Marketing Manager
Lead digital marketing strategies using AI tools for customer insights, data analytics, and campaign optimization.
Customer Insights Analyst:
Use AI-driven analytics to uncover deep customer insights, helping businesses tailor their marketing strategies.
Marketing Automation Manager
Oversee AI-based automation systems, streamlining processes such as customer segmentation, lead nurturing.
Industry Growth: Revolutionising Consumer Engagement in the Digital Age
- AI in marketing is projected to reach $40 billion by 2025, growing at a CAGR of 29% (Source: Statista).
- AI-powered marketing is transforming digital advertising, allowing businesses to target the right audiences with personalized content.
- Companies are increasingly seeking AI experts to enhance customer insights, improve campaign optimization, and streamline marketing automation.
- As AI technologies evolve, marketers must stay ahead by incorporating machine learning, predictive analytics, and customer behavior analysis.
Skills You’ll Gain
- AI-Driven Customer Segmentation
- Personalized Marketing Campaigns
- Big Data Analysis for Marketing Insights
- AI-Powered Customer Engagement Strategies
- Campaign Performance Optimization
- ROI Enhancement Using AI
- Ethical AI in Marketing
- AI-Driven Decision Making in Marketing
What You'll Learn
- Course Introduction
- 1.1 Understanding AI and Its Core Components
- 1.2 Historical Context and Evolution of AI in Marketing
- 1.3 AI Technologies Transforming Marketing
- 1.4 Applications of AI in Marketing
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 Implementing AI in Your Content Strategy
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
- 4.1 Introduction to AI-powered Analytics
- 4.2 Predictive Analytics and Consumer Behavior
- 4.3 Measuring and Optimizing Campaign Effectiveness
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
Tools You’ll Master
HubSpot
Copy.ai
ActiveCampaign
Prerequisites
- Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
- Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.
- Basic understanding of strategic decision-making processes and how marketing strategies are developed, implemented, and measured.
- Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.
Exam Details
Duration
90 minutes
Passing Score
70% (35/50)
Format
50 multiple-choice/multiple-response questions
Delivery Method
Online via proctored exam platform (flexible scheduling)
Exam Blueprint:
- Introduction to Artificial Intelligence (AI) in Marketing - 10%
- AI-Driven Content Strategy and Personalization - 13%
- AI in Social Media and Email Marketing - 13%
- Leveraging AI for Marketing Analytics - 13%
- Ethical Considerations in AI Marketing - 13%
- Crafting an AI-Driven Marketing Strategy - 25%
- AI Integration in Multichannel Marketing Campaigns - 13%
Choose the Format That Fits Your Schedule
What’s Included (One-Year Subscription + All Updates):
- High-Quality Videos, E-book (PDF & Audio), and Podcasts
- AI Mentor for Personalized Guidance
- Quizzes, Assessments, and Course Resources
- Online Proctored Exam with One Free Retake
- Comprehensive Exam Study Guide
Instructor-Led (Live Virtual/Classroom)
- 1 days of intensive training with live demos
- Real-time Q&A, peer collaboration, and hands-on labs
- Led by AI Certified Trainers and delivered through Authorized Training Partners
Self-Paced Online
- ~6 hours of on-demand video lessons, e-book, podcasts, and interactive labs
- earn anywhere, anytime, with modular quizzes to track progress
Trusted LinkedIn Reviews Posted by Our Learners
Matias Sokoloff Manno
CEGEP student looking to work part time in the field of Crypto, Web3, Finance or Blockchain.I am officially AI+ Marketing™ Self-Paced Learning Certified! Equipped to lead in the era of innovation and technology!
View Post
Matias Sokoloff Manno
CEGEP student looking to work part time in the field of Crypto, Web3, Finance or Blockchain.I am officially AI+ Marketing™ Self-Paced Learning Certified! Equipped to lead in the era of innovation and technology!
View Post
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Get CertifiedFrequently Asked Questions
Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply their learning to enhance customer engagement and campaign performance in their organizations.
This course is ideal for marketing professionals who want to enhance their skills with AI-driven strategies, including those experienced in digital marketing tools and CRM software. It's also suitable for business leaders looking to innovate marketing practices using AI technologies.
While there are no strict prerequisites, having a background in marketing or business leadership can be beneficial for understanding the course material more effectively.
By earning this certification, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career prospects in a competitive market. They'll be prepared to lead marketing teams with confidence in leveraging AI technologies for improved ROI and customer engagement.
Participants will develop a comprehensive understanding of AI's role in marketing, including content strategy personalization, social media and email marketing optimization, and ethical AI practices. They'll be equipped to craft innovative AI-driven marketing strategies and integrate AI into multichannel campaigns effectively.
